Social media analytics and planning · as of October 2026
Pozy and Metricool, side by side.
Metricool combines planning with strong analytics, competitor tracking and ads reporting, priced by brand.
| Pozy | Metricool | |
|---|---|---|
| Pricing model | Per connected account, graduated. Every feature included. | Per brand, per month |
| Entry price | $6 each for accounts 3 to 10, $3 each for 11 to 100 and $1 each from 101 | Starter $20 per month annually ($25 monthly) for 5 brands; Advanced $53 ($67) for 15 |
| Free option | 2 accounts free, no card unless you connect X | 1 brand, 20 posts per month (no LinkedIn or X) |
| Publishing platforms | 13 (Snapchat in beta; Telegram and Discord coming soon; Reddit paused) | 12, including Twitch and Google Business Profile |
| Public API | Included on every account | On the Advanced plan |
| MCP and AI agents | Hosted MCP server with OAuth, CLI and Node SDK | MCP server available |
| Inbox (DMs, comments, reviews) | DMs, comments and reviews in one inbox | Not verified |
| Comment-to-DM and flows | Comment-to-DM, visual workflows, sequences, broadcasts | Comment-to-DM and keyword DM flows |
| Ads management | 9 networks: Meta, Google, TikTok, LinkedIn, Pinterest, X, ChatGPT, Reddit, Whop | Reporting for Facebook, Google and TikTok Ads |
| SMS, calls, WhatsApp | Numbers in 50+ countries, SMS, calls, WhatsApp, iMessage, RCS | Not verified |
“Not verified” means we could not confirm it on Metricool's public pages. It may still exist. Metricool lists a $5 per account surcharge for X.
Where Metricool is strong
- Analytics, competitor tracking and reports
- Ads reporting for Facebook, Google and TikTok
- A free plan for one brand
Pick Metricool if
- Analytics and competitor reports are your main deliverable
- You manage brands rather than individual accounts
Pick Pozy if
- You need to create and change campaigns on 9 ad networks, not only report
- You need SMS, calls or WhatsApp
- X is passed through at cost instead of a per-account surcharge
Sources
Where these facts come from.
Each source shows when we read it, and whether it is the vendor's own page or someone else's. If something has changed, tell us at support@pozy.ai and we will update this page.
- Metricool pricing pageVendor page · read 30 Oct 2026
- Pozy figures: Pozy pricing page
Connect your first 2 accounts free.
No trial clock, every feature on, and no card unless you connect X. Add more accounts when you are ready.