Visual social media planner · as of October 2026
Pozy and Later, side by side.
Later is a visual planner known for Instagram scheduling, Linkin.bio and influencer marketing, priced by social set.
| Pozy | Later | |
|---|---|---|
| Pricing model | Per connected account, graduated. Every feature included. | Per social set, per month |
| Entry price | $6 each for accounts 3 to 10, $3 each for 11 to 100 and $1 each from 101 | From $18.75 per month billed annually (1 social set) |
| Free option | 2 accounts free, no card unless you connect X | Not verified |
| Publishing platforms | 13 (Snapchat in beta; Telegram and Discord coming soon; Reddit paused) | 8 networks. X is no longer supported (since 28 Aug 2025) |
| Public API | Included on every account | No public API |
| MCP and AI agents | Hosted MCP server with OAuth, CLI and Node SDK | Not verified |
| Inbox (DMs, comments, reviews) | DMs, comments and reviews in one inbox | Inbox on Growth plans and above |
| Comment-to-DM and flows | Comment-to-DM, visual workflows, sequences, broadcasts | Not verified |
| Ads management | 9 networks: Meta, Google, TikTok, LinkedIn, Pinterest, X, ChatGPT, Reddit, Whop | Not verified |
| SMS, calls, WhatsApp | Numbers in 50+ countries, SMS, calls, WhatsApp, iMessage, RCS | Not verified |
“Not verified” means we could not confirm it on Later's public pages. It may still exist.
Where Later is strong
- Visual, drag-and-drop planning for Instagram-first brands
- Linkin.bio link-in-bio pages
- Influencer marketing products
Pick Later if
- You plan Instagram visually and want link-in-bio included
- You run influencer programs with Later's influencer tools
Pick Pozy if
- You need an API or an MCP server
- You post to X, Bluesky or Google Business Profile
- You want ads, DMs and automations on the same bill
Sources
Where these facts come from.
Each source shows when we read it, and whether it is the vendor's own page or someone else's. If something has changed, tell us at support@pozy.ai and we will update this page.
- Later pricing pageVendor page · read 30 Oct 2026
- CCStartup: Later drops XThird-party source · published 29 Aug 2025 · read 30 Oct 2026 · used for the date Later stopped supporting X
- Pozy figures: Pozy pricing page
Connect your first 2 accounts free.
No trial clock, every feature on, and no card unless you connect X. Add more accounts when you are ready.