Platforms

Snapchat

Publish Stories, Saved Stories and Spotlight videos to a Snapchat Public Profile and read views, reach and shares. In beta.

Snapchat publishing goes to a Public Profile: a Story that lasts 24 hours, a Saved Story that stays on the profile, or a Spotlight video in Snapchat's public feed. You use the same POST /v1/posts call with the platform id snapchat.

Snapchat is in beta

Snapchat connections are not open to every workspace yet. A workspace without access gets 403 with code PLATFORM_BETA_RESTRICTED when it asks for a connect URL, before any Snapchat screen appears. Retrying does not help. Write to support@pozy.ai if you need Snapchat, and branch on code, not on the message text.

#What you can do

Feature Supported Where
Story (24 hours, no caption) Yes Post types
Saved Story (permanent, with a title) Yes Post types
Spotlight (permanent video, with a description) Yes Post types
Scheduling Yes Scheduling
Analytics Views, reach, shares Analytics
DMs, comments No Snapchat's messaging API is closed to third-party apps
Text-only posts, carousels No Every post needs exactly one image or video

#Connect

Only a Snapchat Public Profile (Person, Business or Official) can publish through the API. A regular account cannot.

Request a connect URL with the platform snapchat and send the user to authUrl. After they authorize, they choose which Public Profile to connect. Pozy hosts that picker by default. With headless=true you build it yourself with List Snapchat profiles and Select Snapchat profile. See Hosted connect and Headless connect.

Get a connect URL
curl "https://api.pozy.ai/v1/connect/snapchat?profileId=66a1f0c2a4b9d3e8f1a2b3c4&redirect_url=https://app.example.com/connected" \
  -H "Authorization: Bearer $POZY_API_KEY"

#Post types

platformSpecificData.contentType picks the format. It defaults to story.

contentType What it publishes Lifetime How content is used
story A snap in the profile's Story 24 hours Ignored. Stories have no caption
saved_story A permanent story on the Public Profile Permanent Title, up to 45 characters
spotlight A video in the Spotlight feed (video only) Permanent Description, up to 160 characters including hashtags
curl -X POST https://api.pozy.ai/v1/posts \
  -H "Authorization: Bearer $POZY_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{
    "content": "Behind the scenes at the shoot #bts",
    "mediaItems": [{ "type": "video", "url": "https://pozy.ai/media/bts-vertical.mp4" }],
    "platforms": [{
      "platform": "snapchat",
      "accountId": "66b2e19d8c3f5a7e9d0b1c2d",
      "platformSpecificData": { "contentType": "spotlight" }
    }],
    "publishNow": true
  }'

For a Story, drop contentType (or set "story") and send an image or a video. For a Saved Story, set "saved_story" and keep content under 45 characters.

Field Type Notes
contentType story, saved_story or spotlight Default story

#Media requirements

Every post carries exactly one image or one video, in vertical 9:16. Files outside these limits are rejected, not compressed.

Images Requirement
Formats JPEG, PNG
Max size 20 MB
Recommended 1080 x 1920 px (9:16)
Videos Requirement
Format MP4
Max size 500 MB
Duration 5 to 60 seconds
Minimum resolution 540 x 960 px
Recommended 1080 x 1920 px (9:16)

Snapchat requires media to be encrypted before upload. Pozy does that for you, so you send a normal URL. Upload through Media for a URL that qualifies.

#Limits

Limit Value
Media per post Exactly 1
Saved Story title 45 characters
Spotlight description 160 characters, hashtags included
Spotlight media Video only

Not available through Snapchat's API: AR lenses and filters, Snap Map, Snapchat sounds, collaborative stories, friends' stories, DMs and comments. Snapchat ads are not part of the Snapchat connection.

#Analytics

Get post analytics with platform=snapchat returns:

Metric Field
Views views
Unique viewers reach
Shares shares

likes, comments and saves are always 0, because Snapchat has none of them. Screenshot counts and completion rates are not exposed.

#Inbox

Snapchat accounts do not appear in the Inbox. Snapchat does not give third-party apps access to DMs or snap replies.

#Errors you may see

Error Cause Fix
403 PLATFORM_BETA_RESTRICTED Snapchat is not enabled for this workspace Contact support@pozy.ai
"Public Profile required" The account has no Public Profile Create one in Snapchat and choose it while connecting
"Media is required" No media on the post Add one image or video
"Only one media item supported" More than one media item Send a single file
Video rejected Duration, format, resolution or size is out of range Check 5 to 60 seconds, MP4, at least 540 x 960 px, under 500 MB
"Title too long" Saved Story content over 45 characters Shorten it
"Description too long" Spotlight content over 160 characters Shorten it, hashtags included

Errors covers the error format.

#Endpoints

Endpoint What it does
GET /v1/connect/{platform} Get OAuth connect URL
GET /v1/connect/snapchat/select-profile List Snapchat profiles
POST /v1/connect/snapchat/select-profile Select Snapchat profile
POST /v1/posts Create post
GET /v1/analytics Get post analytics

#Webhook events

Event When it fires
post.published Post published.
post.failed Post failed.
post.platform.published Post platform published.
post.platform.failed Post platform failed.
post.platform.deleted Post platform deleted.