Ads · Lead Gen

Update a lead's status

Updates a lead's status. Fields you leave out keep their current values. Works with Meta Ads.

PATCHhttps://api.pozy.ai/v1/ads/leads/{id}
Facebook and InstagramupdateLead

Guide: Lead forms

Request

Send your API key as Authorization: Bearer pz_live_.... Read-only keys cannot call it. Keys with the contacts resource group disabled get 403 resource_group_disabled. Authentication

Path parameters

NameTypeNotes
idrequiredstring

Request body

application/json, required

  • statusstringrequired

    One of new, contacted, unreachable, qualified, converted, disqualified.

  • valuenumber

    At least 0.

  • currencystring
  • accountIdstring

Example

curl -X PATCH "https://api.pozy.ai/v1/ads/leads/6bfebd43ddc270f6d2c56fc5" \
  -H "Authorization: Bearer $POZY_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{
  "status": "new"
}'

Response

200 on success

  • statusstring
  • leadobject
    21 child fields
    • idstring
    • leadgenIdstring
    • formIdstring
    • formNamestring

      Can be null.

    • accountIdstring
    • adIdstring

      Can be null.

    • adsetIdstring

      Can be null.

    • campaignIdstring

      Can be null.

    • isOrganicboolean
    • createdTimestring

      Can be null.

    • fieldsmap of string
    • fieldDataarray of object
    • consentsarray of object
      2 child fields
      • checkboxKeystringrequired
      • isCheckedbooleanrequired
    • statusstring

      One of new, contacted, unreachable, qualified, converted, disqualified.

    • statusChangedAtstring (date-time)

      Can be null.

    • valuenumber

      Can be null.

    • currencystring

      Can be null.

    • contactIdstring

      Can be null.

    • firstContactedAtstring (date-time)

      Can be null.

    • conversationIdstring

      Can be null.

    • webhookDeliveredAtstring (date-time)

      Can be null.

200 response
{
  "status": "active",
  "lead": {
    "id": "6bfebd43ddc270f6d2c56fc5",
    "leadgenId": "6dca97cccbf47a98016ac05b",
    "formId": "6da2ff1d8c680bca61eb524a",
    "formName": "Acme",
    "accountId": "696e0b682d0a31188e7a2ba9",
    "adId": "6f40fa2fb0a7e728dd1a73b7",
    "adsetId": "6766358a9af7b9dbb7d42ea6",
    "campaignId": "65a3737dd8b11ea61f199e6e",
    "isOrganic": true,
    "createdTime": "string",
    "fields": {
      "key": "string"
    },
    "fieldData": [
      {}
    ],
    "consents": [
      {
        "checkboxKey": "string",
        "isChecked": true
      }
    ],
    "status": "new",
    "statusChangedAt": "2026-10-02T09:00:00.000Z",
    "value": 12.5,
    "currency": "USD",
    "contactId": "642d31f43531ce7d44aa5013",
    "firstContactedAt": "2026-10-02T09:00:00.000Z",
    "conversationId": "6e525f3820fc636aa96d2ee9",
    "webhookDeliveredAt": "2026-10-02T09:00:00.000Z"
  }
}

Errors

Errors use one shape: { error, type, code, param?, details? }. The ones you are most likely to see here:

400invalid_request_errorA parameter or body field is missing or invalid. param names it.
401authentication_errorThe API key is missing, revoked or expired.
403permission_errorThe key is read-only, scoped to other profiles, or has this resource group disabled.
404not_foundNothing with that id exists in your workspace.
429rate_limit_errorToo many requests this minute. Wait for Retry-After seconds.

Every code is listed in Errors.

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